BBC flagship comedy podcast, The Now Show, hits the podosphere tonight. I was lucky enough to be invited to see the recording of the topical comedy show last night, which will be broadcast on Radio 4 at 6.30pm and then be made available as a podcast at 7pm. It was an absolutely hilarious show, and included a very funny podcasting-oriented song by Mitch Benn, which may or may not make it into the final edit. I've been a fan of this radio show for many years, and it's great to see it join the BBC's podcasting trial. It's a flagship in my book, as it is BBC radio's first proper comedy show to break through all the comedy writer licensing issues and be made available for people to download for free and store on their hard drives in perpetuity. I hope this will be the first of many, and if it is successful in the podosphere I'm sure it will be. The keys to its success in the podosphere will be the quality of the writing, and the position the BBC has in being able to ...