Simon Toon

Do you think your website might be slow? Do you think this could be affecting your eCommerce conversion rate? Maybe you’ve read somewhere that web pages should load faster than 3 seconds, and yet when you look in your Google Analytics it’s telling you that Averages Page Load Times are over 10 seconds… that means your website is too slow, right? Well, maybe… but maybe you’re being misled by confusing metrics and benchmarks. This video will help you to quickly understand the difference between these confusing terms used by techies and consultants. It will help you to decide, which ones are important to you, and what is a reasonable benchmark, for the ones you care about. Thanks for watching! And if you want to find out how you can speed up YOUR website, you can get in touch with me via Twitter  @simon_toon or LinkedIn

Here's my latest blog post on LinkedIn: Are you ready for Black Friday? 9 tips for retailers It’s now 7 weeks until Black Friday 2019, and many retailers are looking forward to a well-needed boost in sales. Preparations are under way, but if you’ve got an eCommerce website, you might find the following tips helpful.

Here is my new blog post over at LinkedIn: 3 counterintuitive things, that excellent IT service teams do Here are 3 counterintuitive things, that excellent IT service teams do, that make the difference between mediocrity and excellence.

This is my second blog post for Salmon... "Ghost users" driving up traffic using Facebook mobile ads This was an interesting by-product of a change that Facebook made on their end...

Petition The premise seems to be that Berko needs more parking spaces, and that the traffic infrastructure is able to accommodate extra traffic. However, according to the council's own report , our largest car park only gets 73% full, and the Lower Kings Road already gets 93% congested at the weekday evening peak - so the traffic congestion problem is already worse than the car park utilisation, and they predict the traffic queues on Lower Kings Road will increase by about 30%. If you want to know the detail... Let's start with that first part: that Berko needs more parking spaces. Looking at the council's own Transport Assessment that they have submitted to support this planning application, it says that the railway car park gets only 73% full at its busiest hour in the week. So there are already a significant number of free spaces in Berko just a few minutes walk from the centre. And as for the Lower Kings Road car park, the report tells us this can get up to 97%

My first blog post on the Salmon website: Facebook blackout - It's not always due to peaks in traffic I hope you find it interesting...